OVERVIEW

We teamed up with Crown + Conquer to shape creative direction for TikTok’s Asian‑Pacific Islander Heritage Month. The “Know Us” campaign celebrates AAPI creators using vibrant headshot mosaics and patterns as diverse as the diaspora. Across the month, we delivered in-app and social content, brought the experience to life on-site, curated gifting kits, and even produced a 200‑page coffee table book.